AI Insights · Timothy · April 2025
Top 5 Meal Kits and Specialty Foods Apps in the US on iOS, Q1 2025
Explore the performance trends of the leading meal kit and specialty food apps in the US iOS market during Q1 2025, based on Sensor Tower data.
In the first quarter of 2025, the iOS platform in the United States saw varying trends among the top delivered meal kits and specialty foods applications. Here's a closer look at the performance of these apps, based on data from Sensor Tower.
Factor_ Prepared Meal Delivery experienced a decline in weekly downloads from roughly 68K in early January to about 26K by March. However, weekly active users remained relatively stable, hovering around 350K to 380K throughout the quarter.
HelloFresh: Meal Kit Delivery also saw a decrease in weekly downloads, starting at around 31K and dropping to approximately 14K by the end of March. Active users showed a slight downward trend, moving from about 355K to 294K over the quarter.
Misfits Market Grocery App maintained a steady performance in weekly downloads, ranging from 10K to 15K. The app's active users increased steadily, starting at 53K and reaching around 77K by the end of the quarter.
Hungryroot: Healthy Groceries saw a decrease in weekly downloads, beginning at 14K and ending at about 6.7K. Active users remained relatively stable, fluctuating between 53K and 65K throughout the period.
Finally, Vivino: Buy the Right Wine exhibited a consistent weekly revenue, peaking at approximately $24K in December and maintaining around $18K to $21K through March. Downloads were stable, ranging from 5.6K to 8.5K, while active users saw a slight decline from 63K to 33K.
These insights are derived from Sensor Tower data, offering a comprehensive view of the meal kit and specialty foods app landscape in the US. For more detailed insights, visit Sensor Tower.
